These Terms of Service (“Terms”) govern Sprid’s websites, apps, downloadable software, APIs and related services (the “Service”), operated by Väder AB, Sweden (“Sprid”, “we”, “us”). By creating an account or using the Service, you agree to these Terms. If you act for an organisation, you confirm that you can bind it, and “you” includes that organisation.

Our Privacy Policy explains how we handle personal data. The data processing terms in section 09b apply where we process personal data on your behalf. Nothing in these Terms excludes rights or remedies that applicable law does not allow you to waive.

Sprid provides tools for creating and managing marketing content, publishing, advertising and reporting. Available features depend on your plan, the interface you use and the services you connect. We may update the Service, and third-party integrations may change or become unavailable.

We do not guarantee reach, engagement, revenue or any other marketing outcome. Reports and recommendations may be incomplete, delayed or inaccurate and are not accounting, legal, investment or other professional advice. Purchases are for the features offered at purchase, not promises of future features.

You must be at least 18 and legally able to enter into these Terms. You must provide accurate account and billing information and keep it current.

You are responsible for your users, credentials and the agents or integrations you authorise. Their instructions within the access you grant are treated as your instructions, including publishing, scheduling and spending requests. Review permissions, protect credentials and notify us promptly of suspected misuse. This does not relieve us of responsibility for our own breach of these Terms.

Workspace administrators may control access to workspace content and connections. You must have permission to connect each service and to instruct us to use its data. Grant only the access needed for the features you use.

If you supply a third-party provider key or connect an independently billed service, its charges and terms remain your responsibility. Revoking access does not undo completed actions or cancel charges already incurred.

Subject to your compliance with these Terms and payment of any applicable fees, Sprid grants you a limited, revocable, non-exclusive, non-transferable, non-sublicensable licence to access and use the Service for your own creative work and, where your plan allows, the creative work of clients or businesses you operate.

Downloadable components. Some parts of Sprid run on your own machine: the sprid command line, its libraries, and the skills and plugin. Those are Väder AB’s property, licensed and not sold. You may install, run and modify them for your own products and projects, including the copies the CLI or the plugin installer places in your repositories. You may not redistribute them or a modified version, offer them as a service, or use the Sprid name, logo or marks without written permission. You may not modify them, or use a modified version, to circumvent authentication, metering, quotas, spend caps, rate limits or plan entitlements, or to reach the Service other than through its documented interfaces. Bundled third-party components keep their own licences. These restrictions do not limit rights that mandatory law expressly grants.

You may not, directly or indirectly: (a) resell, rent, or sublicense the Service; (b) reverse engineer, decompile, or attempt to extract the source code or models behind the hosted Service; (c) scrape, harvest, or bulk-export data from the Service except through documented APIs and within documented limits; (d) use the Service to build a competing product; (e) circumvent any security, rate limit, or access control; or (f) use the Service in a way that would violate applicable law. The restrictions apply only to the extent permitted by law and do not prevent modification of downloadable components as expressly allowed above.

You retain your rights in material you upload, import or create (“Your Content”). These Terms do not give you rights in material owned by others. As between you and Sprid, we claim no ownership of your AI output; any rights in it remain subject to applicable law and the relevant provider’s terms.

You authorise us and the service providers acting for us to store, process, reproduce, adapt, transmit and display Your Content only as needed to provide and secure the Service, follow your instructions and meet legal obligations. This includes preparing media and delivering content to destinations you select. It does not permit us to use your private content in our advertising.

The licence ends when the content is deleted, except as needed for lawful retention described in the Privacy Policy. Copies already delivered to others remain subject to their terms. Sprid does not use Your Content to train AI models.

You must hold the rights and permissions needed for the material you use, including music, images, likenesses and personal data. Importing material or generating it with AI does not establish those rights. You are responsible for reviewing content, claims and required disclosures before publication, and for complying with the law and destination platform’s rules.

We may restrict or remove material reasonably believed to violate these Terms or others’ rights. Automated checks and suggestions are assistance, not clearance or approval of your content.

AI output can be inaccurate, biased, non-unique or infringing. You must assess its suitability and verify material facts before use. We do not warrant its accuracy, originality or eligibility for copyright protection.

AI features send relevant inputs to providers as described in our Privacy Policy. If you connect your own AI agent or provider account, the information it receives is also subject to your agreement with that provider. You control which access you grant. Sprid remains responsible for its own processing under applicable law.

Connecting a service authorises Sprid to perform the supported actions you request using the access you grant. Availability depends on the platform’s permissions and policies. We do not control platform moderation, account restrictions, ranking, API access or changes to third-party features, and cannot guarantee continued compatibility.

You must comply with each connected platform’s terms, including its publishing, advertising and disclosure rules. YouTube features use YouTube API Services and are subject to the YouTube Terms of Service. We are not endorsed by or affiliated with the platforms you connect.

You can disconnect a service in Sprid or revoke access at the provider. An action already accepted by a platform may still complete. Disconnecting Sprid does not remove published content or necessarily stop an advertising campaign; manage those at the destination.

For personal data in content, comments, reviews and connected reporting that we handle on your behalf (“Customer Data”), you are the controller or an authorised processor and Sprid is your processor or sub-processor. Processing comprises collecting, storing, organising, analysing, transmitting and deleting data to provide the Service for the duration of your use and applicable deletion periods. It concerns your users, customers, audience and team, and may include identifiers, submitted content, interactions and usage or transaction information. You determine the data and lawful purposes; do not submit sensitive personal data unless separately agreed.

We will process Customer Data only on your documented instructions, including these Terms, your settings and authorised requests, and for transfers described in the Privacy Policy. If law requires other processing, we will inform you unless prohibited. We will tell you if we consider an instruction unlawful. Persons authorised to process the data must be bound by confidentiality obligations.

We will maintain technical and organisational measures appropriate to the risk, including access controls, encryption in transit and protection of stored credentials. Taking account of the processing and information available, we will assist with data subject requests, security obligations, impact assessments and consultations with authorities. We will notify you without undue delay after becoming aware of a personal data breach affecting Customer Data.

You give general authorisation for sub-processors needed to provide the Service. We will provide their identities, locations and functions on request and give advance notice of intended additions or replacements, allowing a reasonable opportunity to object on data protection grounds. We will impose equivalent data protection duties and remain responsible for their performance. If we cannot resolve an objection, you may end the affected service and receive a refund of prepaid fees for its unused portion.

At the end of processing, we will delete or return Customer Data at your choice, and delete remaining copies unless law requires retention. Protected backups will be isolated from ordinary use pending deletion. We will provide information demonstrating compliance and allow and contribute to audits, including inspections, by you or your mandated auditor. Reasonable notice, confidentiality and safeguards for other customers apply without restricting statutory audit rights.

These obligations prevail over conflicting provisions concerning Customer Data. A separately signed data processing agreement prevails over this section. Contact hello@sprid.studio for processing information or assistance.

You are responsible for instructions from you and your authorised users or automations, including content, destinations, timing, audience, budgets and disclosures. Check delivery status and campaign status. Scheduling does not guarantee publication at an exact time, and cancellation may arrive after an action has already been submitted.

For TikTok, you must complete the required privacy, interaction and commercial-content choices and accept the applicable music confirmation in the publishing flow. Acceptance of these Terms does not replace those choices. On other platforms, you must also provide required advertising, partnership and AI disclosures.

Advertising charges are separate from Sprid fees unless expressly stated. Platform reporting and budget controls may operate with delays; requests to pause or change a campaign may not take effect immediately. You remain responsible for authorised spend incurred before a change takes effect. Our responsibility for a failure of the Service is governed by sections 16 and 17 and applicable law.

Report suspected infringement or unlawful content to hello@sprid.studio. Identify the material and its location, explain the right or law involved, and provide contact details and evidence of your authority to act. For a copyright complaint, include a good-faith statement that the use is unauthorised and a signed statement that your notice is accurate.

We will assess notices and take action where warranted or legally required. We may notify the affected user and provide relevant notice details, subject to legal and privacy requirements. A user may contest a decision through the same address. Repeated or serious infringement may lead to suspension or termination. This procedure does not limit statutory reporting or redress rights.

Plans are priced per workspace. Most are monthly or annual subscriptions billed in advance by our payment processor; some are offered as a single payment covering a fixed term, stated at the point of purchase. By buying a plan you authorise the charge for the plan fee and any usage-based add-ons, and, for subscriptions, renewal at the end of each period until you cancel.

• Free trial. New workspaces may be given a time-limited trial of a paid plan. When it ends, features that publish, spend or run recurring work stop until you subscribe; your content stays and remains exportable.
• Buying inside a mobile app. Where a plan is sold through the Apple App Store or Google Play, that store is the merchant and its own purchase, renewal and refund rules apply; cancel and request refunds through the store, not through us. Deleting Sprid does not cancel an app-store subscription.
• Single-payment plans. A one-time plan covers the term stated when you bought it and does not renew. Usage that carries a cost, such as generation and rendering, is still metered on it.
• Prepaid credits. You may top up a prepaid balance to cover usage. Credits are a prepayment for the Service, are non-refundable except under these Terms or mandatory law and carry no cash value; purchased credits do not expire, while any credits included with a plan expire at the end of the period that granted them. We do not pay out or transfer a balance, and unused purchased credits may be applied to amounts lawfully owed when your account closes, subject to mandatory refund rights.
• Cancellation. You can cancel anytime from your account settings. Access continues through the end of the paid period.
• Seven-day guarantee. Email hello@sprid.studio within seven days of your first payment for a no-questions refund of that payment, less separately authorised usage already consumed. This voluntary guarantee does not reduce statutory refund rights; app-store refund requests follow the store’s process.
• EU right of withdrawal. If you are a consumer in the EU/EEA, you have a 14-day right of withdrawal from the date of purchase. Starting to use an ongoing digital service does not by itself end that right. A proportionate charge for service already provided applies only if you expressly requested early performance and the legal conditions are met. For separately supplied digital content, the right is lost only after the required express consent, acknowledgement and confirmation. To withdraw, send a clear statement to hello@sprid.studio identifying your account and purchase; no particular wording is required. Statutory refunds are made within the applicable legal deadline, normally 14 days after notice of withdrawal.
• Outside these windows. Payments are otherwise non-refundable, except where required by applicable law. Downgrading or deleting a workspace does not trigger a prorated refund.
• Price changes. We may change plan prices. Changes take effect at the next renewal and we will notify you by email in advance.
• What a plan includes. The Service is under active development, so plans and their limits change over time; the pricing page shows the current version and the date it last changed. Changes that give you more apply when we publish them. A change that reduces what your current plan includes applies from your first renewal at least 30 days after we notify you by email, and you may cancel before it does. A single-payment plan keeps what it included at purchase for its full term. This does not limit our right to act on misuse under section 12.
• Taxes. Fees are exclusive of VAT and other taxes unless stated otherwise. Applicable taxes are collected at checkout where required.

Your plan and the prices shown when you authorise work determine allowances and usage charges. Included allowances reset as stated in your plan. Work already performed may be chargeable even if you do not use the result.

Spending controls apply to the services and usage they describe. Estimates can differ from final usage, and work already in progress can complete after a limit is reached. A Sprid limit does not cap an independently billed provider account or advertising account. This does not authorise charges for work you did not request.

We may limit automated or excessive usage that threatens security, availability or other customers’ access. You may not bypass limits by splitting activity across accounts or modifying clients.

You agree not to use the Service to create, store, generate, or publish content that:

• is unlawful, defamatory, fraudulent, or misleading;
• infringes intellectual property, publicity, privacy, or other rights;
• sexually exploits minors or depicts child sexual abuse;
• promotes violence, terrorism, self-harm, or hate against a protected group;
• impersonates another person or misrepresents your affiliation;
• is designed to manipulate elections, spread disinformation, or run coordinated inauthentic behaviour;
• contains malware, spyware, or phishing material;
• violates the terms of any connected platform or of our third-party AI providers.

You also agree not to (a) probe or attempt to bypass security or rate limits, (b) use the Service to generate training data for competing AI models, (c) run large-scale automation that degrades the Service for other users, or (d) resell raw access to the Service.

We may suspend or terminate access for material breach, non-payment, security risk, unlawful use or a platform or legal requirement. Where practicable, we will explain the reason and give an opportunity to remedy it. Immediate action may be necessary to prevent harm or comply with law.

You may cancel your subscription and request deletion at any time. Export material you need before closing your workspace. Deletion follows the Privacy Policy; closing a Sprid account does not itself cancel a subscription billed by an app store or stop third-party advertising.

If we discontinue a paid service for reasons unrelated to your breach, we will give reasonable notice and refund prepaid fees for the unused service and unused purchased credits. Accrued payment obligations, intellectual property, confidentiality, applicable data processing duties and dispute and liability provisions survive termination to the extent needed to give them effect.

Services you connect independently are governed by their own terms and privacy policies. We are not responsible for their independent acts or omissions, subject to applicable law and section 17. This does not remove our obligations for providers processing personal data on our behalf.

To the extent permitted by law, the Service is provided “as is” and “as available”, without implied warranties of fitness for a particular purpose, merchantability or non-infringement. We do not warrant uninterrupted or error-free operation, perfect security, or the accuracy or completeness of recommendations and third-party reports.

Keep independent copies of material you need. Free, trial and preview features may change or end. These provisions do not limit statutory guarantees, remedies for defective services or other mandatory consumer rights.

To the extent permitted by law, we are not liable for indirect or consequential loss, lost profit, revenue, business opportunity, goodwill or anticipated savings arising from the Service. This includes such losses associated with missed publications, platform restrictions, AI output or inaccurate reporting.

Our total aggregate liability arising from or connected with the Service and these Terms, whether in contract, tort or otherwise, is limited to the greater of €100 or the fees you paid to Sprid for the Service in the 12 months before the event giving rise to the claim. Related claims count together; separate claims do not multiply this cap.

These exclusions and limits do not apply to fraud, wilful misconduct, gross negligence, death or personal injury caused by negligence, or any liability that cannot lawfully be limited. They do not restrict a data subject’s statutory rights or mandatory consumer remedies.

If you use the Service for business purposes, you will indemnify Väder AB against third-party claims and reasonable defence costs to the extent caused by your unlawful content, infringement of others’ rights, or material breach of these Terms. This obligation does not cover loss caused by our breach, negligence or misconduct.

We will notify you promptly of a claim, allow you to control its defence with competent counsel and provide reasonable cooperation at your expense. You may not settle a claim in a way that admits fault for us or imposes obligations on us without our written consent, which we will not unreasonably withhold.

Swedish law governs these Terms. For business customers, the courts of Sweden have exclusive jurisdiction. If you are a consumer, you retain mandatory protections and any right to bring proceedings in your country of residence.

Contact hello@sprid.studio about a dispute. Consumers may also refer eligible disputes to Sweden’s National Board for Consumer Disputes (ARN) or the relevant body in their country. This does not prevent court proceedings.

We may revise these Terms to reflect changes to the Service, legal requirements or security needs. We will notify you of material changes by email or in the Service before they take effect and give reasonable time to consider them, except where urgent legal or security reasons require earlier action.

Changes do not apply retroactively to disputes already arising. If you disagree, you may cancel before the effective date. Continued use after that date constitutes acceptance where permitted by law; we will obtain separate agreement where required. Statutory termination and refund rights remain unaffected.

If you obtained the Sprid mobile app from the Apple App Store, you acknowledge that these Terms are concluded between you and Väder AB only, and not with Apple Inc. Apple is not responsible for the app or its content. Apple has no obligation to furnish maintenance and support services with respect to the app. In the event of any failure of the app to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price, if any; to the maximum extent permitted by applicable law, Apple has no other warranty obligation. Apple is not responsible for addressing any claims by you or any third party relating to the app, including product liability claims, consumer protection claims, or intellectual property infringement claims. Apple and its subsidiaries are third-party beneficiaries of these Terms and, upon your acceptance, will have the right (and will be deemed to have accepted the right) to enforce these Terms against you. You represent that you are not located in a country subject to a U.S. Government embargo or designated by the U.S. Government as a “terrorist supporting” country, and that you are not listed on any U.S. Government list of prohibited or restricted parties.

If you obtained the Sprid mobile app from Google Play, you acknowledge that these Terms are between you and Väder AB only, and not with Google. Google is not responsible for the app or its content. Your use of the Google Play Store is governed by the Google Play Terms of Service, in addition to these Terms.

Entire agreement. These Terms, including section 09b, and any order form you sign, are the entire agreement between you and Sprid regarding the Service and supersede any prior agreements. If any provision is held unenforceable, the remaining provisions will remain in effect. Our failure to enforce a provision is not a waiver.

Assignment. You may not assign these Terms without our written consent; we may assign them in connection with a merger, acquisition, or sale of assets. No agency, partnership, or employment relationship is created by these Terms.

Notices. We will send legal notices to the email address on your Sprid account. You are responsible for keeping that address current. You can send legal notices to Väder AB at hello@sprid.studio.

Force majeure. Neither party is liable for any delay or failure to perform caused by events beyond its reasonable control, including natural disasters, war, civil unrest, labour disputes, internet or infrastructure failures, outages at third-party providers, or acts of government.

Export controls and sanctions. You represent that you are not located in, and will not use the Service from, a country subject to a comprehensive EU or U.S. trade embargo, and that you are not listed on any EU, UN, or U.S. sanctions list. You will not use the Service in violation of applicable export control laws.

Questions about these Terms can be sent to hello@sprid.studio. The legal entity responsible for the Service is Väder AB, Sweden.